Objectives: To create watercolor wash elements for decorative use on their website and other marketing materials. The goal was to add a softer, more organic touch to their brand. These watercolor elements evoke a sense of personal approach to their work as well as literal connection to their geographic location.
March Forth Philadelphia
Client: Colorectal Cancer Alliance
A 12-page “Case for Support” for CCA’s March Forth Philadelphia colon cancer screening program. This project involved working closely with my client’s marketing department to follow brand guidelines for color, pattern, and photos while creating eye-catching and original infographics and page layouts.
Bicycle Coalition Sponsorship Opportunities
A 4-page marketing brochure detailing ways in which individuals and companies can work together with the Bicycle Coalition of Greater Philadelphia. Featuring my hand-drawn illustrations as a way to incorporate a little fun into the layout! Learn more about their program here.
Doane Academy Strategic Plan
A 16-pg report featuring the 5-year strategic priorities and goals for Doane Academy in Burlington, NJ. View the full report here.
Kennedy Health Foundation Brochure
Part of a broad scale funding campaign, this 7” x 10”, 20-page brochure I designed for Kennedy Health Care Foundation in Voorhees, NJ is filled with calls to action, eye-catching data, and colorful photographs. Designed to showcase Kennedy’s advances in health care while demonstrating a need for funding, this brochure was truly a team effort with my clients in the development and fundraising departments. Printed on an Indigo press using smooth, uncoated paper stock.
BCYC 2018 Season Wrap Up
An 8-page report with 2018 season highlights, student achievements, and program supporter lists for Philadelphia’s Bicycle Coalition Youth Cycling (BCYC). Learn more about their program here.
The Franklin Institute Annual Report
Each year, The Franklin Institute in Philadelphia, PA chooses a unique design theme for their Annual Report. The report is intended to highlight the previous year’s projects, initiatives, and accomplishments as well as share financial data and acknowledge supporters. With an increased marketing push on social media and advancements in their digital programming, the theme of the 2015 report became “digital.” With that in mind, I designed a vibrant grid motif of color gradients and boxes throughout each page of their report, evoking a visual sense of digital growth and advancements. Once the design was established, I worked closely with their development team to add text content and photos. The finished report came to 60 pages, printed in full color on uncoated Finch paper stock.
Doane Academy View Book
This view book I designed for Doane Academy in Burlington, NJ features large and vibrant photos, a clean and open layout, and beautifully uncoated Cougar paper stock. It is currently being used as their main marketing tool at school fairs and admission-related events.
Bicycle Coalition Membership Brochure
This tri-panel membership brochure for the Bicycle Coalition of Greater Philadelphia features an illustrated map of bike trail highlights, PA laws for cyclists with custom icons, and vibrant member photos.